Experts are on a mission to show people how to spend less and eat better… one family at a time.
In each episode, the resident experts show a new family how to shop, cook and eat for less. With the help of a nutritionist, they analyse the groceries and set a target for how much the family could save. The hosts also suggest alternative weekly meals and new recipes for the family to try. Are they too attached to big name products? To find out, everything will be de-branded. How will the family respond to their new meals? Will they even notice their favourite product has been swapped? For the finale, the family chooses between the food they normally buy and the excellent, cheaper alternatives.